Website and SEO Copy

Wrote SEO-optimized product and collection page copy for 30+ pages, improving on-page engagement and boosting organic search rankings. Crafted technical content that resonated with both novice and expert riders while staying true to Race Face’s brand tone.

Advertising Campaigns

Developed compelling copy for Google Ads and Meta ads, promoting multiple Race Face product lines. Focused on creating attention-grabbing headlines and persuasive ad copy to drive clicks and conversions across digital platforms.

Long-form & Technical Content

Authored the “Definitive Guide to Race Face Mountain Bike Pedals”—a comprehensive, technical resource aimed at educating riders on pedal selection and reinforcing Race Face’s reputation for high-quality, performance-driven MTB components.

Email Marketing

Designed and executed email campaigns for the Turbine product family, strategically timed around product launches and seasonal promotions. Developed engaging subject lines and content that highlighted key features and encouraged customer action.