Website & SEO Copy

Wrote SEO-optimized product and collection descriptions for over 30 product pages.

Developed on-page copy aligning with FOX’s technical tone and performance-driven voice.

Advertising Campaigns

Crafted copy for Google and Meta ad campaigns targeting diverse rider audiences.

Focused on performance features, product benefits, and brand storytelling.

Long-Form & Technical Content

Wrote long-form landing page copy for FOX 36 and FOX 36 SL, highlighting engineering innovations and use-case scenarios.

Email Marketing

Created newsletter and evergreen campaign emails to maintain engagement and drive conversions.

Wrote launch emails for FOX 36, FOX 36 SL, NEO, DHX2, and FOX 34 SL product rollouts, balancing product specs with aspirational language.